FAQs

Have questions about our process?
Or maybe about digital marketing in general?
Well, we’ve got answers!

Our Process

Should I hire an agency? Or stay in-house?

Earning real results with digital marketing efforts requires expertise. It’s time consuming too. That’s why it’s best to leave it to the pros, so you can focus on your mission — spreading your message, creating impact, and making a difference in people’s lives.

When you work with an agency like Dinetix, you can rest assured that you’ve partnered with leading industry experience and resources to get you results that expand your impact — brand awareness, quality leads, enrollments, sales, and more.

Where is my Google Ad spend going? What results am I getting?

The beauty of digital marketing is everything is at your fingertips. Our team integrates your Google Ads account with Google Analytics, so you can see the impact of your investment at any time. With this tool, you can generate monthly performance reports, monitor your traffic in real-time, and determine how your campaigns are performing.

What should my daily Google Ads budget be?

Generating a budget starts with your business goals. First, think about the number of customers you want. Then, calculate the number of clicks that you’d need to generate those customers based on your average conversion rate. Sounds complicated? Don’t worry, we can help. Contact us to find out how our team can help optimise your advertising spend to generate the traffic (and customers) you desire.

How long will it take to see results?

Paid campaigns, such as Google Ads or Facebook Ads campaigns, generate results quickly. A fine-tuned PPC campaign can result in sales, leads, or traffic almost instantly. Other long-term digital marketing strategies like content marketing, email marketing and search engine optimization (SEO) will take much longer to see results. Generally, the full impact of these long-term campaigns can take six months to one year to materialise.

Why should I use Google Analytics?

Google Analytics is a powerful tool. And here’s the good news: It’s absolutely free! What does it do? Google Analytics helps you monitor the traffic to your website. It shows how people find your website, where they come from, how they interact with content, and ultimately if they purchase a product.

When you hire Dinetix, our team helps you leverage this amazing tool. We set your account up so you can monitor acquisition (where your visitors come from), behaviour (how visitors interact with your site), and conversions (the number of customers that make purchases or become leads).

Digital Marketing

What are Google Ads?

Google Ads is one of the most popular PPC (pay per click) advertising platforms in the world. Through Google Ads, you can create text ads that appear at the top of Google search results. You can also create display and dynamic ads that appear on other websites through Google Ads. Here’s what makes the platform so great: You have complete control over who sees your ads, how much they bid on advertising space, and how much they pay for per click or impression.

How should we use Facebook for marketing?

The world’s most popular social media platform is great for marketing! You can use it to interact with and connect organically with your target audiences. The platform is ideal for building brand and product awareness, sharing helpful content with customers, and responding to customers enquiries. For many businesses, the platform is also great for PPC and display advertising, which you can leverage to drive traffic to your website.

How should we use LinkedIn for marketing?

LinkedIn is one of the best platforms for B2B businesses. This is where 467 million professionals share their credentials, and it’s a great place for connecting with business-minded audiences. We recommend starting with LinkedIn Groups; answer questions and join discussions to demonstrate your industry thought leadership. Paid advertising can also be a powerful tool for targeting specific businesses and decision makers.

Is YouTube important for marketing?

YouTube is the world’s No. 2 search engine. More and more people are going to YouTube to find videos about a specific subject. And that makes it a powerful marketing tool for businesses. Video is one of the most engaging forms of social media marketing. Want to get started? Try creating how-tos, create brand or product videos, or interviews to connect with your audience.

Terminology

What are keywords and SEM?

Keywords are one of the most important elements of digital marketing. Essentially, these are words and phrases that people type into a search engine when they want to look for specific information (e.g. your awesome website!).

Search engine marketing, or SEM, leverages these keywords in your paid advertising to increase your visibility with the right audience through search engine results. This is a much faster way to get quality leads than the organic route of search engine optimization, or SEO.

It’s more effective to focus on SEM before diving into SEO because you can quickly test keywords for volume and conversions before making investments in SEO.

What is PPC?

PPC or pay-per-click is a form of digital advertising. And it’s perfect for entrepreneurs, coaches, and transformative leaders because you only pay when people interact with your ad. Essentially, businesses bid on a price for each click. And when people click the ad, the advertiser is charged for that action. This makes PPC advertising a great way to generate relevant traffic fast!

What is native advertising?

Native advertising refers to paid ads that blend in with a specific platform or editorial site. PPC ads that appear in search results, for example, are a form of native advertising. Sponsored posts that appear on editorial sites are the most common type of native advertising. These sponsored articles look like normal articles and blend in with the platform. That’s what makes them so great! Readers don’t tune them out, and they aren’t filtered by ad blockers.

What is performance marketing?

Businesses love performance marketing. Why? Because with performance marketing, the business only pays when specific actions are taken, e.g. when clicks, sales, or leads are generated. Performance marketing campaigns, therefore, are all about generating measurable results.

What is a call to action?

In marketing, a call to action (CTA) is one of the most important tools to get your customers to take action. Essentially, a CTA is a button or link that tells customers what to do next. “Buy Now”, “Learn More”, or “Sign Up” buttons are examples of CTAs. Getting the CTA of a sales page right is a science; often multiple versions of a CTA are tested to see which performs best.

What is click-through-rate (CTR)?

CTR refers to the percentage of viewers who click your ad. To calculate CTR, simply divide the number of clicks by the number of times your ad was shown. A high CTR is generally a sign that your ad is successful and reaching the right target audience. Reports from Google indicate that a 1-2% CTR is ideal for PPC search advertising.

FAQs

Have questions about our process? Or maybe about digital marketing in general? Well, we’ve got answers!

Our Process

Digital Marketing

Terminology

Have questions about our process?
Or maybe about digital marketing in general?
Well, we’ve got answers!