Peter working as a freelancer with Coca-Cola, Good Year, Sony, Honda, Ford, etc.
(out of 150 contestants) in National Direct Marketing Championship in Slovenia
and forming digital marketing team
Premier Partner for the first time
Dinetix with its own 3x3 by Dinetix™ process and numerous successful case studies
It all started in 2004 in a rented room when Peter wanted to make some extra cash to cover the steep expenses of a student life.
First he assessed the situation:
The journey started by entering the keyword “how to make money online” and after some research, he found the book Google Cash. That one book changed the course of his career and from that point on, internet marketing was anything he could think of.
He read anything available on the internet about marketing, copywriting, website building etc. It was fun then because it was simple times and you could learn quickly.
When the dots came together, the most obvious way to do business online was affiliate marketing and boy it was amazing doing that in 2004. Everything you had to do was to bid on some keywords on Google and direct link to the offer and you would make 75% of commission on a PDF download. Sweet & easy ka-ching 😎
In 2005 Peter was still a student and started freelancing with a local agency Iprom that was running their own ad server and was working with all of the biggest local and international brands present on the local market. Coca-Cola, Good Year, Sony, Honda, Ford … etc. were managed on a regular basis.
In 2007 there was a National Direct Marketing Championship in Slovenia and Peter applied. Out of more than 150 contestants coming mostly from agencies and media houses, he came 3rd.
That gave Peter some boost in the local market, and he landed some more clients from Slovenia and the first one from Germany, which was Neckemann.
Slowly the traction was being built, and Peter got invited to speak at many conferences about Google Ads, formerly AdWords and also the company entity was formed for the first time.
Freelance life was good, business grew but it became a hustle in 2010 so Peter invited a student to help him with the freelancing efforts. It was that important moment when Google and Facebook ads freelancing transformed into a consultancy service.
That new endeavor was going well, but Peter missed the action, Peter wanted to dive deep into the nitty and gritty of performance marketing and make it work and because his clients wouldn’t want to walk that extra mile, he decided to go back into affiliate marketing in 2012.
In late 2012, the next level of performance marketing was unleashed in the form of mobile marketing.
These were the times when Peter invested everything he had in this business. That means everything, from life insurance to savings plus borrowing money … These mobile marketing campaigns needed lots of capital, but were also very rewarding.
Mobile marketing was one of the best learning curves since 2004 as when you apply your own funds on a massive scale, you have two things in hand: 100% freedom & 100% responsibility, simply meaning you have all the freedom to scale the business but if you F it up, you’re gone for good.
The business was expanding almost 2x month by month, but the pace became unsustainable, so at the beginning of 2014, Peter decided to move on from affiliate marketing to forming a digital marketing team that would possess the skills of a hard-core affiliate marketer and apply these skills to the marketing efforts of our clients.
2016 the company was awarded Google Premier Partner status for the first time. Back then the team still worked under the Peters consultancy company. We received the status because we started running international campaigns that were proportionally bigger than the ones from the local market.
In 2017 the company rebranded to Dinetix, the name behind which we still proudly stand for today.. Dinetix is short for Digital Genetics, and the idea for the name comes from the fact that the Dinetix team is responsible for creating and crafting the Digital Genetics of companies that want to scale their business in the digital playground.
Today it is not about our founder anymore, but Dinetix has become an idea of digital marketing excellence backed up by experience, skills, and performance data. Today Dinetix works with their own 3×3 by Dinetix™ process that allows methodical implementation of marketing strategy to the market and continuous growth because of its perpetual nature.
General Manager
An entrepreneur and internet marketing enthusiast, Peter loves building teams, developing businesses, and making a difference in people’s lives. Dinetix is a manifestation of his highest business passions and goals: to work with a high-performing efficient team he considers as friends while creating massive impact and having fun.
Peter’s massive vision to impact 500 million lives has been pivotal in developing the young Dinetix team to become a progressive and super-adaptable agency. With an iron-clad resilience to face any business challenge, the only thing that would leave Peter heartbroken is being taken away from his childhood passions of motorbiking in the summer and skiing in winter.
Digital Success Manager
A powerhouse with 15 years of experience in marketing and digital marketing, Luka loves sharing his knowledge to help his teammates grow. His dedication to developing his teammates comes as no surprise, given the fact that he is the former captain of the Slovenian national football team and has represented the nation at two European championships. Guided by a philosophy to continuously learn, Luka loves how the dynamic digital marketing field keeps him on his toes to expand his knowledge and connects him to interesting clients. Never one to turn down a challenge, Luka has created a significant impact on several of Dinetix’s clients by applying his skills to help clients overcome their growth blocks. He is also an avid blogger and travelling fan who has, so far, visited 30 countries.
Read More
Digital Success Manager
Soulful and confident, Lidija is a master of many creative trades. A hip hop aficionado who has performed as a dancer on hundreds of stages in Slovenia and beyond, her infectious creativity brings zest to the campaigns she manages at Dinetix. But her dance moves aren’t the only tricks up her sleeve! Lidija is also a wizard of languages with a BA in English & South Slavic languages, and is currently pursuing a Masters in English. A lover of learning, she’s always striving to become the best possible version of herself. With an entrepreneurial spirit, having run her own translation studio before, Lidija is passionate to ensure the essence of a brand is communicated in a way that can connect across cultures. Multicultural bridges, after all, is what she believes is needed for humanity to evolve!
Read More
Key Account Manager
A believer in the bright future of digital marketing and a lover of coffee, Iva left her career in public relations with a dream to create a wider impact across the borderless lands of internet marketing. At Dinetix, she has worked her way from a rookie to a Key Account Manager. Holding a Bachelor’s degree in journalism and a Masters in Human Resource Management, Iva has deftly adapted her communication and human relation skills to successfully collaborate with some of the biggest clients in Slovenia. Always striving to be better than yesterday, Iva is an exempleray role model to her teammates and her identical twin daughters.
Read More
Key Account Manager
Robert is our salsa dancing extraordinaire who also knows how to bring the right moves into every ad campaign he works on. With qualifications in multimedia engineering and experience as an event & product photographer, video editor, and filmmaker, Robert has the flair to direct ad campaigns that engage customers and engineer results for our clients.
True to his dream of being part of something big and creating a worldwide impact, Robert enjoys problem-solving and fostering team cohesion at Dinetix. He also enjoys mountain biking, exploring faraway foreign lands, photography, music, and beer (but not all at the same time, of course!)
Key Account Manager
After starting his career in journalism, Matic soon saw that his passion actually lies in marketing. As a huge fan of the Meta platform (former Facebook) he likes to expand his knowledge also to other parts of digital marketing. His qualities of being a reliable team member originate from sports where he played football for almost 25 years. After even making it to the professional level, he always knew that the dynamic part of digital marketing would define his long-term choice of what he wants to do. With a Master’s degree in strategic marketing communication and 9+ years of digital marketing experience, he knows the world of social media marketing inside out, especially when it comes to managing Meta Ads.
Although he takes his job very seriously, he also likes to joke around with his colleagues and brings a different perspective to the challenges our clients face. “I still hope AI won’t completely replace us,” concludes his only wish for the future.
Learn more about digital marketing
Dinetix is an award-winning performance marketing agency from Europe that goes beyond traditional advertising. We specialize in offering a full range of services that empower lead generation and e-commerce businesses to stand out and establish lasting relationships with their audience.
All Rights Managed by Dinetix, 2025 | Terms and Conditions | Privacy Policy
