The client, an active Google Ads advertiser, faced performance limits and budget optimization challenges.
We conducted a thorough account audit, focusing on search campaigns, and restructured the account for both cold and warm traffic. We then tested new campaign types and creatives to boost performance.
First month:
+51% revenue growth with -8% lower advertising budget. -9.5% CPC decrease and +39% e-commerce conversion rate increase.
Second month:
+55% revenue growth within the same advertising budget in the second month. +37% e-commerce conversion rate increase.
I would like to praise their engagement, responsiveness, consistency and the amount of suggestions for advertising. If you are looking for digital advertising specialists, then look no further.
Doroteja Mijošek, Head of Marketing at Afrodita Cosmetics
Mindvalley presented us with an ambitious goal: to touch as many lives as possible. Ultimately, this meant growing awareness of its online courses and learning programs, as well as maximizing the number of quality leads generated per day.
We increased new leads for Mindvalley by 169% in 2019 and achieved its return on investment targets.
Utilizing state-of-the-art marketing technology and advanced targeting strategies, we helped Mindvalley quickly scale its new and existing training programs. We utilized four channels: Google Search, Google Display, Google Remarketing, and YouTube. This allowed us to reach a massive audience while optimizing for key demographics.
When we took over the account, the client had never reached their desired daily revenue. A thorough audit revealed that their Search Impression Share for key terms was already very high, indicating limited room for growth within their current strategy. Moreover, as a location-specific business, expansion to other areas was not an option. Compounding the challenge was a highly saturated market with fierce competition and pricing that wasn’t the lowest, which is a critical factor in the airport parking niche. Despite these hurdles, the client wanted to see results within just one month of our takeover.
Faced with a tight deadline and strict budget, we focused on search campaigns to meet the client’s unique travel-related needs. After fixing conversion tracking and cleaning up the existing account, we streamlined ad copy to highlight key features and benefits.
Despite achieving a 25% CTR and conversion rate close to 10%, we hit a ceiling with Search Impression Share. To expand while maintaining KPIs, we implemented innovative strategies, some of which were:
Performance Max (PMAX) Campaigns: We leveraged multiple channels through PMAX, aiming to maintain our target CPA.
The main KPI for this particular client was getting the highest amount of leads for the target budget.
Proposal of a new and improved landing page, that would speak more directly to our target audience.
After implementing the changes on the landing page we managed to decrease the CPL for 40% while maintaining the same ad spend. Target audience remained the same with exactly the same assets, while the CPL decreased by almost half, if comparing the 45 day period.
The team at Dinetix is a pleasure to work with. They always show up prepared with well thought-out strategies and continuously deliver exceptional results.
Chris Warden, COO at The Desai Companies
For the 95 years brand anniversary, the client wanted to primarily gain maximum reach with a focus on lead generation and support the promo with impulsive sales as a secondary goal. These goals had to be reached within a limited budget.
100% CTR increase: 2.5% (industry average 1.24%)
Total New leads generated: 7k+
CPL = 0.25€
Facebook page reach growth: +137%
Facebook followers growth: +458%
Instagram reach growth: +1.000%
Instagram followers growth: +788%
To reach the designated goals, we went outside our usual approach and involved a third-party tool that ensured clients’ maximal growth beyond paid advertising traffic. We came up with the multilevel concept:
Facing high competition and lower-priced products from competitors, the client aimed to maintain market share.
After extensive testing with various campaign types, we planned to explore Shopping campaigns, while acknowledging the intense competition.
After implementing the Google Shopping campaign, PowUnity saw a significant increase in traffic to its website. Their ROAS increased by 24%
Their expertise in paid ads across platforms like Facebook, Instagram, and YouTube is unmatched. The Dinetix team is a beacon of professionalism, focusing solely on tangible results and growth.
Stefan Sinnegger, Founder & CEO at PowUnity
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Dinetix is an award-winning performance marketing agency from Europe that goes beyond traditional advertising. We specialize in offering a full range of services that empower lead generation and e-commerce businesses to stand out and establish lasting relationships with their audience.
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