Have questions about our process? Or maybe about digital marketing in general? Well, we’ve got answers! Without further ado…
Should I hire an agency? Or stay in-house?
Earning real results with digital marketing efforts requires expertise. That’s why it’s best to leave it to the pros. When you hire an agency, you gain instant access to experience and resources. You have a team of experts working hard to get you the results that you demand – sales, leads, brand awareness, etc. – so you can focus on making your business better.
Where is my Google ad spend going? What results am I getting?
All of that information is at your fingertips. That’s the beauty of digital marketing. You can see exactly where your advertising investments go and the impact each investment has. How? Our team integrates your Google Ads account with Google Analytics, allowing you to generate monthly performance reports, monitor your traffic in real-time, and determine how your campaigns are performing.
What should my daily Google Ads budget be?
Generating a budget starts with your business goals. First, think about the number of customers you want. Then, calculate the number of clicks – based on your average conversion rate -- that you’d need to generate those customers. It sounds complicated. And that’s how we can help. Our team will optimize your advertising spend to generate the traffic (and customers) that you need.
How long until I see results?
Paid campaigns – e.g. Google Ads or Facebook Ads campaigns – generate results quickly. A fine-tuned PPC campaign can result in sales, leads, or traffic almost instantly. Other digital marketing efforts, though, like content marketing, email marketing and search engine optimization (SEO) are long-term strategies. You will see results in a few months, but generally, the full impact of these campaigns takes six months to one year to materialize.
Why should I use Google Analytics?
Google Analytics is a powerful tool. And here’s the good news: It’s absolutely free! What does it do? Google Analytics helps you monitor the traffic to your website. It shows how people find your website, where they come from, how they interact with content, and ultimately if they purchase a product.
When you hire Dinetix, our team helps you leverage this amazing tool. We set your account up so you can monitor acquisition (where your visitors come from), behavior (how visitors interact with your site), and conversions (the number of customers that make purchases or become leads).
What is Google Ads?
Google Ads is one of the most popular PPC (pay per click) advertising platforms in the world. Through Google Ads, businesses create text ads that appear at the top of Google search results. Businesses can also create display and dynamic ads that appear on other websites through Google Ads. Here’s what makes the platform so great: Businesses have complete control over who see their ads, how much they bid on advertising space, and how much they pay for per click or impression.
What are keywords?
Keywords are one of the most important factors in digital marketing. Essentially, these are words and phrases that searchers use to find relevant content (e.g. your awesome website!). Businesses can reach customers by “optimizing” their pages, images, videos and products for specific keyword phrases that people enter into a search engine. Ultimately, SEO is all about aligning your site with the most relevant keywords for your niche, and therefore, making sure your website appears in search results for the most relevant terms.
What is PPC?
PPC or pay-per-click is a form of digital advertising. And it’s perfect for businesses, because they only pay when people interact with their ad. Essentially, businesses bid on a price for each click. And when people click the ad, the advertiser is charged for that action. This makes PPC advertising a great way to generate relevant traffic fast!
What is native advertising?
Native advertising refers to paid ads that blend in with a specific platform or editorial site. PPC ads that appear in search results, for example, are form of native advertising. Sponsored posts that appear on editorial sites, though, are the most common type. These sponsored articles look like normal articles and blend in with the platform. That’s what makes them so great! Readers don’t tune them out, and they aren’t filtered by ad blockers.
What is performance marketing?
Businesses love performance marketing. Why? Because with performance marketing, the business only pays when specific actions are taken, e.g. when clicks, sales, or leads are generated. Performance marketing campaigns, therefore, are all about generating measurable results.
What is a call to action?
In marketing, a call to action (CTA) is one of the most important tools for generating interest from customers. Essentially, a CTA is a button or link that tells customers what to do next. “Buy Now” or “Sign Up” buttons, for example, are CTAs. Getting the CTA of a sales page right is a science; often multiple versions of a CTA are tested to see which performs best.
What is click-through-rate (CTR)?
CTR refers to the percentage of viewers who click your ad. You can calculate CTR by dividing the number of clicks by the number of times your ad was shown. A high CTR is generally a sign that your ad is successful and reaching the right target audience. Google says that a 1-2% CTR is ideal for PPC search advertising.
How should we use Facebook for marketing?
The world’s most popular social media platform is great for marketing! Businesses can use it to interact with and connect organically with their audiences. The platform is ideal for building brand and product awareness, sharing helpful content with customers, and responding to customers inquiries. For many businesses, the platform is also great for PPC and display advertising, which can be leveraged to drive traffic to your website.
How should we be using LinkedIn for marketing?
LinkedIn is one of the best platforms for B2B businesses. This is where 467 million professionals share their credentials, and it’s a great place for connecting with this business-minded audience. We recommend starting with LinkedIn Groups; answer questions and join discussions to demonstrate your industry thought leadership. Paid advertising can also be a powerful tool for targeting specific businesses and decision makers.
Is YouTube important for marketing?
YouTube is the world’s No. 2 search engine. More and more, people go to YouTube to find videos about a specific subject. And that makes it a powerful marketing tool for businesses. Video is one of the most engaging forms of social media marketing. Want to get started? Try creating how-tos, create brand or product videos, or interviews to connect with your audience.