Mindvalley is an online university with global reach, specializing in personal enrichment coursework for students. Through its rich array of programming, Mindvalley helps individuals reach their maximum potential, spiritually, emotionally and physically.

The Challenge

Mindvalley presented us with an ambitious goal: To touch as many lives as possible. Ultimately, this meant growing awareness of its online courses and learning programs, as well as maximizing the number of quality leads generated per day.

The Solution

Utilizing state-of-the-art marketing technology and advanced targeting strategies, the client was able to quickly scale its new training programs. Our strategy greatly increased leads generated, while staying in line with the client’s ROI target.

We utilized four channels: Google Search, Google Display, Google Remarketing and YouTube. This allowed us to reach a massive audience, while optimizing for key demographics. We were able to reach:

  • Existing customers
  • Website visitors who had not signed up for a course
  • Customers who showed interest in personal growth learning
  • And customers who showed interest in Mindvalley products

 

Testimonial

Dinetix gets results, and they are probably the best partner we ever worked with. Since we started working with them, our ad spend on Google Ads can only keep increasing because of the revenue they generate. I also enjoy every moment of working with the Dinetix team. They have been very adaptable with our campaign and reporting requirements. Their proactiveness and resourcefulness in leveraging what we have for them to bring results, have given us many insights about the Google Ads platform as well as our business. If you want an agency that works hard with you to grow your business, Dinetix will be it.

- Wayne Liew
Head of Advertising at Mindvalley

Ad spend

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